Billy Seol wearing a traditional Korean hanbok, smiling

Billy Seol

Life coach. Author. Creator of the Karmic Formula System.

“I coach people through the finish line of action over procrastination.”

“I coach entrepreneurs through their indecision and lack of direction to clarity driven by self-guidance.”

“I coach you in finding the answers to life that aren't on Google.”

“I coach you to finally live in happiness instead of chasing it.”

“I coach clients from ‘I have to’ to ‘I get to’.”

Cornell CS Apple Disney Foursquare Buddhist practitioner

Your life runs on formulas you didn't write.

Procrastination isn't laziness. Shame isn't a character flaw. They're mechanical outputs of an operating system called karma — and I wrote the equations.

Action Formula
Action = (Desire^Hype) / Perfectionism - (1 + Unwillingness) * Guilt,Shame

I studied computer science at Cornell. I shipped software at Apple, Disney, and Foursquare. By every external measure, things were working. Underneath, I was stuck in a loop of overthinking, procrastination, and quiet shame that nothing I built could fix.

The turn came through Buddhist practice — not the meditation-app kind, but the kind that asks you to do 39,420 full-body prostration bows and sit with the math of why you resist. I discovered that the same systems thinking that builds software explains why people stay stuck. Procrastination, shame, anxiety — they aren't personality traits. They're formulas.

I started writing about it on Reddit. 1,300+ coaching responses later, three books, a mathematical framework called the Karmic Formula System, and a practice toolkit later — I realized I hadn't planned to become a coach. I just kept writing until the patterns had names.

I didn't plan to become a coach. I just kept writing until the patterns had names.

What working together actually feels like.

“I used to believe coaching was a scam. Then I met Billy, who coached me until I was back on track. I thought it would take a year — no less than seven months. It took barely two. Meeting Billy was one of the luckiest breaks of my entire life.”

V. R. Coaching Client

“Billy has a way of creating a safe space. I needed someone who didn’t tell me I had xyz wrong with me. He taught me to look at my past with compassion rather than criticism — and taught me how to be that person for myself.”

C. T. Coaching Client

“The main thing I’m noticing is the absence of suffering, even without knowing what’s next. You are the first coach that truly gave me the space to be safe with myself.”

M. H. Practice Kit

“Your coaching feels like a swirl. It’s intellectual and surprising and somatic and imaginative. It was dynamic, almost like a kaleidoscope — I never knew what to expect next.”

Ha Le Coaching Client

“You truly did help me shift something I had been stuck in forever. You restored my faith in humanity and showed me that someone out there truly does care and truly does want to help.”

Karen Coaching Client

“You helped me see angles I wasn’t willing to see before. The explanation of cause and effect in particular hit home for me. I am still integrating it.”

Roxana Coaching Client
Personal Growth

I coach people through the finish line of action over procrastination.

Business Growth

I coach entrepreneurs through their indecision and lack of direction to clarity driven by self-guidance.

$100 per session (60 min)
$500 per month program

Your first session is credited toward the monthly program.

Start a Conversation

Not ready to talk? Read the formulas first.