Billy Seol wearing a traditional Korean hanbok, smiling

Billy Seol

Life coach. Author. Creator of the Karmic Formula System.

“I coach people through the finish line of action over procrastination.”

“I coach entrepreneurs through their indecision and lack of direction to clarity driven by self-guidance.”

“I coach you in finding the answers to life that aren't on Google.”

“I coach you to finally live in happiness instead of chasing it.”

“I coach clients from ‘I have to’ to ‘I get to’.”

Cornell CS Apple Disney Foursquare Buddhist practitioner

Your life runs on formulas you didn't write.

Procrastination isn't laziness. Shame isn't a character flaw. They're mechanical outputs of an operating system called karma — and I wrote the equations.

Action Formula
Action = (Desire^Hype) / Perfectionism - (1 + Unwillingness) * Guilt,Shame

I studied computer science at Cornell. I shipped software at Apple, Disney, and Foursquare. By every external measure, things were working. Underneath, I was stuck in a loop of overthinking, procrastination, and quiet shame that nothing I built could fix.

The turn came through Buddhist practice — not the meditation-app kind, but the kind that asks you to do 39,420 full-body prostration bows and sit with the math of why you resist. I discovered that the same systems thinking that builds software explains why people stay stuck. Procrastination, shame, anxiety — they aren't personality traits. They're formulas.

I started writing about it on Reddit. 1,300+ coaching responses later, three books, a mathematical framework called the Karmic Formula System, and a practice toolkit later — I realized I hadn't planned to become a coach. I just kept writing until the patterns had names.

I didn't plan to become a coach. I just kept writing until the patterns had names.

Personal Growth

I coach people through the finish line of action over procrastination.

Business Growth

I coach entrepreneurs through their indecision and lack of direction to clarity driven by self-guidance.

$100 per session (60 min)
$500 per month program

Your first session is credited toward the monthly program.

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